Post by account_disabled on Jan 25, 2024 5:13:47 GMT
It happens that a company advertises and invests budget in SEO optimization, but there are still few sales. At the same time, there is traffic, but visitors are in no hurry to take the target action. In this article we will look at 14 ways to increase website conversion. And let's give some illustrative examples. Reading time: 16 minutes Clear navigation Loyalty Design Phone number in a prominent place High download speed A clear call to action Landing pages for contextual advertising Adaptive layout or mobile version of the site Chat and callback request form Information about product delivery and refunds Social proof Helpful information Simple checkout process recommended products Abandoned Cart Reminder Before deciding how to increase website conversion, make sure that the problem is on the website.
Ask yourself these Fax Lists questions: whether the product is in sufficient demand, whether similar products are ordered online or is it easier to buy them in any supermarket; Is the price too high? Perhaps competitors are selling the same thing, but cheaper; Do you track all types of conversions - if clients call you, use call tracking , if they write, use an email tracker, etc. If you answered yes to all three questions, but there are no conversions, although the volume of traffic is sufficient, then the problem really is with the site. Now let’s look at what website conversion depends on and move on to tools for increasing conversion. Clear navigation Make sure that people understand how to navigate your website, where to find the right products, contacts, and place an order.
Adhere to these principles: Most sites have a menu on the left or at the top, so it’s better if it’s in a familiar place; navigation elements should be noticeable, the visitor should not wander around the page looking for them; always show the user where he is and how to go back a step - for this you can use subsections, as well as “breadcrumbs” ; if the assortment is wide, add filters - this way the client can quickly select the right product by setting several conditions. Simple navigation to increase website conversion Loyalty Design According to a Stanford University study, 46.1% of people judge the reliability of a website design company. Therefore, do not skimp on the appearance of the site.
Ask yourself these Fax Lists questions: whether the product is in sufficient demand, whether similar products are ordered online or is it easier to buy them in any supermarket; Is the price too high? Perhaps competitors are selling the same thing, but cheaper; Do you track all types of conversions - if clients call you, use call tracking , if they write, use an email tracker, etc. If you answered yes to all three questions, but there are no conversions, although the volume of traffic is sufficient, then the problem really is with the site. Now let’s look at what website conversion depends on and move on to tools for increasing conversion. Clear navigation Make sure that people understand how to navigate your website, where to find the right products, contacts, and place an order.
Adhere to these principles: Most sites have a menu on the left or at the top, so it’s better if it’s in a familiar place; navigation elements should be noticeable, the visitor should not wander around the page looking for them; always show the user where he is and how to go back a step - for this you can use subsections, as well as “breadcrumbs” ; if the assortment is wide, add filters - this way the client can quickly select the right product by setting several conditions. Simple navigation to increase website conversion Loyalty Design According to a Stanford University study, 46.1% of people judge the reliability of a website design company. Therefore, do not skimp on the appearance of the site.